1. Introduction
Broadway Properties (“we,” “our,” or “us”) is committed to ensuring the privacy and security of your personal data. This Privacy Policy outlines our practices concerning the collection, processing, disclosure, and protection of your information when you engage with our website, services, or communications. By accessing our platform, you acknowledge that you have read, understood, and agreed to the terms set forth herein.
2. Information We Collect
We may collect and process the following categories of personal data:
- Personal Identification Information: Name, email address, telephone number, and other contact details.
- Property Preferences: Desired property types, locations, budget ranges, and related requirements.
- Communication Records: Correspondence history, including inquiries, feedback, and service-related interactions.
- Technical and Usage Data: IP address, geolocation, browser type, device information, and browsing behavior via cookies and analytics tools.
3. Purpose of Data Processing
Your information is utilized for the following legitimate business purposes:
- Delivering tailored property listings and facilitating real estate transactions.
- Responding to inquiries and providing customer support.
- Personalizing user experience through targeted recommendations.
- Enhancing website functionality, performance, and security.
- Executing marketing initiatives, including digital advertising and promotional campaigns.
4. Data Sharing and Disclosure
We may disclose your information to third parties under strict compliance with applicable data protection laws, including but not limited to:
- Authorized Partners: Property developers, real estate agents, legal advisors, and affiliated service providers.
- Marketing Platforms: Trusted third-party advertising networks (e.g., Google Ads, Meta Ads) for targeted promotional activities.
- Service Providers: Vendors assisting in hosting, data analytics, customer relationship management, and other operational functions.
Data is shared only to the extent necessary and subject to contractual confidentiality obligations.
5. Google Customer Match & Third-Party Data Sharing
We may participate in advertising programs such as Google Customer Match, where hashed identifiers derived from your personal data are used to serve relevant advertisements across Google’s ecosystem. By engaging with our services, you consent to such data sharing for marketing optimization purposes.
6. Consent & Cookie Policy
Our website employs cookies and similar tracking technologies to enhance user experience and analyze traffic patterns. European Union (EU) users will receive a GDPR-compliant cookie consent banner, allowing granular control over data collection preferences. Continued use of our platform constitutes acceptance of these practices.
7. Data Retention
We retain personal data only for the duration necessary to fulfill the purposes outlined in this policy, unless a longer retention period is mandated by legal, regulatory, or contractual obligations.
8. Data Security Measures
We implement industry-standard technical and organizational safeguards, including encryption, access controls, and regular security audits, to protect your data against unauthorized access, alteration, or disclosure.
9. Your Data Protection Rights
Subject to jurisdictional regulations, you may exercise the following rights:
- Access & Portability: Request a copy of your personal data in a structured format.
- Rectification & Erasure: Update inaccuracies or request deletion where permissible.
- Consent Withdrawal: Opt out of marketing communications or revoke consent (without affecting prior lawful processing).
- Complaints: Lodge concerns with the relevant data protection authority.
10. Contact Information
For inquiries, requests, or complaints regarding your privacy rights, please contact our Data Protection Officer at:
Broadway Properties
Office 1107, The Onyx Tower 2, The Greens
Dubai, UAE
📧 info@broadwaypropertiess.com
📞 +971 52 484 9081