1. Introduction
Broadway Properties (“we,” “our,” or “us”) is committed to protecting the privacy and security of your personal data. This Privacy Policy explains how we collect, use, disclose, and protect your information when you interact with our website, services, or communications. By accessing our platform, you acknowledge that you have read, understood, and agreed to this policy.
2. Information We Collect
We may collect and process the following categories of personal data:
- Personal Identification Information: Name, email address, phone number, and other contact details.
- Property Preferences: Desired property types, locations, budgets, and related preferences.
- Communication Records: Correspondence history, inquiries, feedback, and service interactions.
- Technical and Usage Data: IP address, geolocation, browser type, device information, and browsing behavior via cookies and analytics tools.
3. Purpose and Legal Basis for Data Processing
We process your information for the following purposes, based on your consent, contractual necessity, legal obligations, or legitimate business interests:
- Delivering tailored property listings and facilitating real estate transactions.
- Responding to inquiries and providing customer support.
- Personalizing user experience and providing targeted recommendations.
- Enhancing website functionality, security, and performance.
- Executing marketing initiatives, including digital advertising and promotional campaigns.
- Complying with legal, regulatory, or contractual obligations.
4. Data Sharing and International Transfers
We may share your information with trusted third parties under strict confidentiality and legal compliance, including:
- Authorized Partners: Property developers, real estate agents, legal advisors, and affiliated service providers.
- Marketing Platforms: Trusted advertising networks (e.g., Google Ads, Meta Ads) for promotional activities.
- Service Providers: Vendors assisting with hosting, analytics, CRM, and other operations.
Where data is transferred internationally, we ensure adequate protection through recognized safeguards, such as Standard Contractual Clauses (SCCs) or equivalent measures.
5. Google Customer Match & Third-Party Data Sharing
We may use programs like Google Customer Match, employing hashed identifiers derived from your personal data to serve relevant ads. You may opt out of such advertising through your Google account settings.
6. Consent & Cookie Policy
We use cookies and tracking technologies to enhance user experience and analyze site usage. EU users will see a GDPR-compliant cookie consent banner allowing control over cookie preferences. Continued use of our website signifies consent to these practices. For details, please refer to our [Cookie Policy].
7. Data Retention
We retain personal data only as long as necessary to fulfill the purposes stated in this policy or as required by law, regulation, or contractual obligations.
8. Data Security Measures
We implement industry-standard technical and organizational measures—such as encryption, access controls, and security audits—to protect your data from unauthorized access, misuse, or disclosure.
9. Your Data Protection Rights
Subject to applicable laws, you have the right to:
- Access & Portability: Request access to your personal data and receive it in a portable format.
- Rectification & Erasure: Correct inaccurate data or request deletion where legally permissible.
- Object to Processing: Object to data processing, particularly for direct marketing purposes.
- Withdraw Consent: Withdraw previously given consent without affecting lawful prior processing.
- Not Be Subject to Automated Decisions: Opt out of profiling or automated decision-making.
- Lodge a Complaint: Contact a data protection authority if you have concerns.
10. Contact Information
For inquiries, requests, or complaints regarding your data, please contact our Data Protection Officer:
Broadway Properties
Office 1107, The Onyx Tower 2, The Greens, Dubai, UAE
📧 info@broadwaypropertiess.com
📞 +971 52 484 9081